Thursday 21 April 2016

Fashion Short Films and Critique

Fashion Short Films

Short films are mostly independent films or art house films which are mainly not for the masses. The beauty of a short film is when it’s shorter and yet the narration is crisp and relatable. Wes Anderson’s Prada film ‘Castello Cavalcanti ‘leaves you wanting for more.



It is shot in classic Anderson style with bright colors having a humorous tone to the film. It captures the 50’s classic Italian charm and sends the message of treasuring leisure the Italian way. The film’s mood seemed like an ode to Fellini’s La Dolce Vita. The short film presents like an art with beautiful long shots and pan shots. The element which gripped me is the phone conversation shot and how the lighting changed with the mood.
The strongest element was how visually appealing was the film and made me wanting to go to the particular Italian village.


The next short film, ‘The Others Me’ has a very grippingly intense theme to it. It opens with pan shots and low shots and uses various lighting and effects. The film has a mysterious theme to it and the chic model portrays a certain femme fatale look about her. The neon lighting along with the dissolve and twin shots seem to be very interesting. The makeup and the risqué clothing give the film a promiscuous theme to it. The power statement is also very strong. Especially the last shot from above seems to be very intense. The musical score builds up the tension for the viewers.




Rachel Antonoff’s cute fashion film for her spring collection features her drummer brother Jack Antonoff and has nice muted colors and pastel theme creating a summer feel to it. Through her fashion film which is a family affair she tells the story of the senior Antonoff’s. The narration and upbeat music keeps it interesting. ‘Crush’ appeals to the youth and has sharp editing techniques.



 Walking Stories captures Italian beauty and charm to its best with pan shots of Florence and a vintage score to it. The production design and extreme long shots combined by pan shots really give the rom com an aesthetic appeal. The beautiful storyline really pleases the eye and heart. The film captures the soul of Salvatore Ferragamo profoundly.





All in all fashion films provide a certain aesthetic among short films and the storyline plays a huge importance along with the visual theme. Sound, editing and camera techniques make the films more appealing to their themes.

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